WN Lindsay is the largest independent grain merchant in Scotland. It remains a family owned company, with the 5th generation of Lindsays working for the company today. The company has thrived by evolving to offer an unrivalled service while maintaining the close links with farmers and the agricultural community that were established by the founders.
We were tasked with repositioning the company to reflect the scale of the business while continuing to support the heritage and traditional approach the family have always brought to bear. We started by developing a brand platform and positioning before moving on to create a brand identity that has now been taken from letterheads and business cards through to the web site and the corporate fleet, positioning the business as a large, contemporary business underpinned by traditional values.