Laurence McIntosh is Scotland’s leading manufacturer of bespoke joinery and handmade furniture. Their success has been built on craftsmanship, quality of service, integrity and beautiful woodcraft. They needed a new brand positioning to reflect this approach.
After considering the challenge and the fact that the target audience of architects and interior designers are a very design conscious market, we created a new brand position “Lovingly made” which reflects the focus on hand made quality. This positioning was brought to life through a new brand identity and a coffee table book we designed showing a range of stunning images of recent commissions as well as a new website. The new branding has also been taken through to the design of the corporate fleet.