Lovingly Made

Client: Laurence McIntosh

Corporate Identity   Brand Positioning   Brochure Design   Copywriting   Photography   Website   Livery  

Laurence McIntosh is Scotland’s leading manufacturer of bespoke joinery and handmade furniture. Their success has been built on craftsmanship, quality of service, integrity and beautiful woodcraft. They needed a new brand positioning to reflect this approach.

After considering the challenge and the fact that the target audience of architects and interior designers are a very design conscious market, we created a new brand position “Lovingly made” which reflects the focus on hand made quality. This positioning was brought to life through a new brand identity and a coffee table book we designed showing a range of stunning images of recent commissions as well as a new website. The new branding has also been taken through to the design of the corporate fleet.