We were commissioned by Brewhive to design the brand identity, labelling, packaging and marketing materials for their new range of beers and cider, available exclusively online. A crucial aspect of the brief was to create and maintain market differentiation and capture a significant share of the increasingly competitive national market. We responded by creating a distinctive brand identity that reflects the starring role of Brewhive's specially selected hops and devising a strapline that echoes the company's brewing ethos - Crafted with Care.
Pre-launch activities included designing the product packaging and marketing materials for Brewhive's initial range of brews and a guide to hops, brewing and cider making. From initial briefing to product launch, the project was completed on schedule enabling the client to offer the range online within their specified timescale.